Serious readers- Product Promo

For our latest project we produced a CGI Promo as part of the 'Serious Readers' TV campaign; advertising their amazing reading lights. The goal was to show off the key features and inner workings of their HD table lamp in a way that was both modern and visually engaging.

Taking supplied CAD models of the reading lamp we animated, surfaced and rendered the product, whilst adding tracked text callouts and UI effects for extra polish.

Created with Lightwave 3D, Octane Render and After Effects.