Arne Clo- Product Promo

For our latest project we were commissioned to bring clothing brand Arne Clo’s new range of trainers to life through 3D and animation, and to deliver an engaging and dynamic video which would help to drive traffic on social media.

It was extremely important that the 3D trainer models and textures should be true representation of the actual product, and with the help of 3D scanning technology we were able to capture the exact shape and proportions of the trainers in 3D; which we then used as our starting point for the project.

In addition to the trainers we also created the 3D environment, which is a replica of Arne Clo’s physical studio. Using supplied reference photographs of the Arne studio, we used camera matching to perfectly align proportions and placement of the 3D objects within the scene.

Take a look at the project breakdown video to see some of the processes involved in producing the commercial.